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Wildly Important Goal
Jan. 2, 2020

Do you set new goals for a new year?  Did you know that only 10% of people actually write down goals?  Whether it’s called goals, resolutions, disciplines or strategic planning, organizing our effort is always helpful.  Reflect on your support raising goals through the popular book The Four Disciplines of Execution (4DX), by Sean Covey.


The four “disciplines” include:

A Wildly Important Goal (WIG)

Lead Measures

A Scoreboard 

An Accountability Structure.


The WIG, also referred to as a Lag Measure, is the overall goal/objective. For example: “By (specific date) I’ll raise an additional $1000 per month in support”.


For your WIG to become a reality there must be Lead Measures. Lead Measures are repeatable weekly habits, which move us towards achieving that goal. Covey writes, “While a Lag Measure tells you if you’ve achieved the goal, a Lead Measure tells you if you are likely to achieve the goal.”


What Lead Measures could you use?  Here are a few Lead Measures that a missionary shared with me recently:


On a weekly basis I will:

1. Write two random thank you notes

2.  Make 1-3 new contacts

3. Make 1 face-to-face appointment

4. Visit a new church 1-2 times per month in my section until I’ve visited all of them.

5. Tally my results and share them twice per month. 

As you think through your support raising needs/goals for 2020, what WIG (Wildly Important Goal) do you want to establish? 

What Lead Measures (habits) could you do on a weekly or bi-monthly basis to carry you to your goal?  (Doing a little bit each week is more effective than cramming a year’s worth of effort into your short summer break.)

What kind of Scoreboard and Accountability Structure would work for you?  Decide what, who and when.  Then share them this week with someone who would help you keep your Lead Measures effective and strong.    

Write them down, today!  If you do, you’ll be in the top 10% of leaders who write down their goals.  As you do, you’ll accomplish your WIG quicker than you’d ever thought possible!  Be intentional, follow-through, and share your journey. 


 Thanks to Dave Dickens from Cru for his foundational thoughts in this article

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